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Ian Akeroyd

Your later life lending expert based in Gloucestershire

Ian has spent over 25 years working with private and commercial clients before specialising in equity release in 2019.

He has a wealth of experience across the later life lending market, including a deep knowledge of property and finance that supports his clients with their unique circumstances. A successful financial strategist and negotiator, Ian is committed to sourcing the best equity release schemes for homeowners over 55 in Cheltenham, the Cotswolds, Gloucester, Hereford, Swindon, Oxford, Worcester and the South West of England.

If you are a homeowner over 55 and are looking to finance home and garden improvements, fund a dream holiday, pay debts, help friends and family, move to a new home or pay off an existing mortgage, get in touch for a free consultation.

Ian is a  member of the Equity Release Council.

Your equity release specialists in Gloucestershire and South West England

55Plus provides specialist later life lending solutions to homeowners over 55 in Gloucestershire, Hereford, Swindon and Worcester

55Plus and all our advisers are committed to providing tailored equity release schemes that support homeowners over 55 in their retirement goals, to simplify later life’s financial challenges when no other options are available. You’ll receive honest and independent advice and, if we think a later life lending scheme is not suitable for you, we always say so.

We make sure that, after every consultation, you fully understand how equity release works and relates to your financial position. This enables you to make an informed decision and gives you the flexibility to decide in your own time.

Why choose 55Plus

Members of the Equity Release Council

55Plus is a member of the Equity Release Council, the industry body that works to ensure best practice across the sector. We abide by a code of conduct that guarantees our ethics and standards when advising equity release through Home Reversion and Lifetime Mortgage plans.

The majority of the mortgages we arrange are provided by Equity Release Council providers, who have to follow several guidelines, including:

Fully independent and always looking further.

55Plus is independent, which gives our specialist later life lending advisers access to the entire over 55 equity release provider market.

We are not tied to any lender or restricted to a panel of lenders. This enables us to look further to source the equity release scheme that is best suited to your unique circumstances.

For more information about the trusted lenders we work with, visit Our Lenders

We make later life lending accessible

Choosing the right later life lending plan is a significant decision.

That’s why at 55Plus we take the time to understand you and your needs before finding and recommending the plan that suits your needs, to help and simplify life’s financial challenges. We break down the jargon and support our clients at every step of the process with transparency, so you have everything you need to make an informed choice about your finances.

If you are a homeowner over 55 and have a question about equity release, you can download or request a copy of our Borrowing Guide [LINK – BORROWING GUIDE], read our FAQ or talk to an adviser for a no-obligation consultation.

Our clients always come first

Our expert later life lending advisers are committed to offering honest and ethical advice that is tailored to your unique circumstances. Our main role is to make sure you’re making the right decision.

We operate to the highest standards and will always explore other financial options available first before proceeding with an equity release plan. We will only arrange a mortgage if we are completely happy that it meets your best interests. If it’s not suitable for you, we will say so.

We are equity release experts

55Plus advisers have decades of experience within the mortgage sector and are specialists when it comes to later life lending plans.

We know the lenders and the products, as well as the best options available for homeowners over 55.

We are renowned for our pre-eminent expertise in all aspects of equity release, particularly involving complex elements and situations. Whether you live in an unusual property, have been turned away by other equity release advisers, or have unique lifestyle needs that make securing a later life mortgage difficult, we can find a suitable solution for you.

We charge less so you can do more

We are committed to doing what is best for homeowners over 55.

To help you find the best solution for your later life goals, our fees can be considerably lower than other larger equity release companies. Our independence gives us flexibility and options that are sometimes not normally available to clients. This can help you achieve more with the value of equity released from your home.

Always clear, transparent and honest

Releasing equity value from a home is a significant decision. That’s why we always encourage your children, relatives or close friends to attend appointments with you, so you can discuss the available options with the people you trust the most.

At 55Plus, we will never arrange a mortgage until you have taken independent legal advice, or if we do not believe it is in your best interests. If we think it’s not suitable for you, we will say so.

We give you confidence and peace of mind that you are making the right decision for your later life financial goals.

Local and personal service

Securing later life finance needs to be right for your unique circumstances.

We are a trusted partner, adviser, and friend to our clients. We are committed to helping clients reach their potential and take time to understand exactly what is important to them and how best we can help them prosper.

We also understand the importance of creating strong relationships based on empathy, integrity, service and expert knowledge. That’s why 55Plus advisers take the time to get to know you personally with face-to-face meetings, video calls and phone conversations. This helps us to understand your situation, what financial options may be available and if equity release is the right solution for you.

This means we can devise a solution that is specifically tailored to you – at the point of requesting an equity release plan and in the future if a better product becomes available.

Specialists in later life lending

We only do equity release, through Lifetime Mortgages and Home Reversion plans or Retirement Interest Only (RIO) mortgage.

We prefer to focus on being experts in one area – and our specialism is rewarded with regular industry awards.

Being specialists also means we won’t try and sell you other services, but we do have an extensive network of trusted professionals with whom we can refer you to with expert support.

We arrange market-leading products

As independent later life lending experts, 55Plus has access to the biggest, most respected lenders for equity release.

This means we only arrange mortgages for homeowners over 55 with lenders that we know and trust, who will deliver the best outcomes for their personal circumstances.

These will often be market-leading lenders that you are familiar with and can have confidence in.

Achieve your financial goals

Your best interests are at the heart of all we do. As an independent equity release specialist, Ian Akeroyd will work ethically and empathetically to help you achieve your later life financial goals.

Perhaps you want to:

If so, equity release could be the solution you’re looking for.

Your questions answered

Have a question about equity release schemes for over 55s? Our experts have the answers to your most common queries..
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Our easy-to-follow guide to Equity Release

Prefer something physical? We’ve created a guide to help you navigate equity release options. You can view a digital version, or we’ll send a copy in the post.
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