Our vision

To help and simplify life’s financial challenges

Our clear purpose is to help and simplify life’s financial challenges. We meet the needs of our clients with trust, skill, and transparency by providing a personal and holistic approach to equity release. We greatly value strong relationships based on empathy, integrity, service, and expert knowledge.

55Plus has decades of experience helping individuals and families find solutions to their later life finances. We have a reputation for personal support to homeowners over 55 and our pre-eminent expertise in all aspects of equity release, particularly with complex situations.

We are trusted partners, advisers, and friends to our clients. We are committed to helping them reach their potential and we take enough time to understand exactly what is important to them and how best we can help them prosper.

Our vision

To help and simplify life’s financial challenges

Re-thinking the future of later life lending

Our clear purpose is to help and simplify life’s financial challenges. With decades of experience, and our culture built on trust, we are reimaging later life lending to constantly improve and provide supportive personal client service in equity release. This vision was born during the 2008 financial crisis, to provide honest and trusted advice to homeowners over fifty-five and to act in their best interests always.